YouTube Sponsorship
Rate Calculator
Estimate a fair sponsorship rate in seconds — whether you're a creator setting prices or a brand budgeting a campaign. CPM-based, grounded in 2026 benchmarks. No signup.
Use the average of the last ~10 videos — not subscriber count.
Enter your average views to see an estimated rate.
How the estimate works
The calculator prices the sponsored placement on a CPM basis (cost per 1,000 views), then adjusts for three factors that move real-world rates: the deliverable (a dedicated video commands a far higher CPM than a 30-second mention), the niche (finance and B2B audiences are worth more to advertisers than entertainment), and engagement(an active audience converts better). It's a starting point for negotiation, not a fixed quote — final rates depend on usage rights, exclusivity, and turnaround.
Find creators worth the rate
Knowing the rate is half the battle. ReachLit finds 20 fit-scored YouTube creators per query — with verified emails and AI-drafted outreach — so you spend budget on creators who actually convert.
Try ReachLit free